Renowned Corporate Blogger Lindsay Lebresco Joins Converseon as Account Director and 'Chief Mom Officer'
New York, NY (PRWEB) September 25, 2009 -- Award-winning social media consultancy, Converseon, this week named Lindsay Lebresco as account director and 'Chief Mom Officer'. Lebresco joins Converseon from 7 years with Graco Children's Products, most recently as senior social media manager leading their highly recognized work in the 'mommy blogging' community.
"Lindsay's long relationship with us as a client is a perfect example of our transformative approach to corporate social media," said Converseon CEO Rob Key. "She will remain an important part of our partnership with Graco to help take that to the next level, as well as take that experience of implementing social from the "inside-out" to other clients. She shares our strong believe in truly ethical, transparent engagement and brings a passion to social that fits right in here with her other Converseon colleagues."
Lebresco joins Converseon after a 3 year client relationship leading Graco's work in social media, a case study that saw them named as a "Top Ten Big Brand using Social Media" by Mashable in 2009. Lindsay led Graco's efforts starting with the launch of their corporate blog in 2007 through to the present, with the blog currently ranking 34th in the Parent Power Index of 'top parenting blogs'. Lindsay was an active member of the Social Media Business Council and is a sought-after speaker and commenter on corporate social media, presenting at conferences such as BlogHer, BlogWell, Bull Dog Reporter and Media Post.
"Having been on the client/corporate side of brand marketing for over 10 years, I'm very passionate about the possibilities social technologies is creating for brands," says Lebresco. "Brands now have the opportunity to engage in transformative relationships with their consumers and change not only how they approach marketing, but how entire business organizations can utilize this new way of communicating."
"Converseon was instrumental in helping me lead the social media engagement at Graco Children's Products and I look forward to taking that experience to our clients. It's an exciting time to be a part of this ever-changing industry and I'm thrilled to be leading these changes with an organization like Converseon."
Lindsay brings to Converseon deep personal and professional experience in connecting with moms through social media, stemming from her professional, passionate and personal engagement with the entire online parenting and mom-blogging community. From a dozen in-person blogger meet-ups to her personal mom-blogging at the Philly Moms Blog (part of the Silicon Valley Moms Blog group) as well as her involvement with BlogHer, her connection to this community runs deep.
While Lindsay is not at work or online, she is a busy mom to her 4 year old son and 3 year old daughter and a dedicated groupie to her musician husband who is also a stay-at-home dad.
About Converseon:
Founded in 2001, Converseon is a multiple award-winning full service social consultancy that helps leading brands "join the conversation" to meet business objectives. Converseon won the 2009 SAMMY Award for 'Best Social Media Agency' and other recognitions include a WOMMIE (for Best Word of Mouth Program) and the OMMA Award for Best Use of Virtual Worlds, among many others. Converseon provides the technologies, organizational consulting and "paid" and "earned" engagement solutions to provide brands with a unique "end-to-end" solution. Headquartered in New York, Converseon's team extends to Detroit, San Francisco, UK, Switzerland and Australia. For more information visit http://www.blog.converseon.com.
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